Principal of Thinkshift Communications, a PR firm that works with impact-focused enterprises.
Mar 12, 2026
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3 min read
Our questioner wonders if perusing HARO and other plaforms where reporters seek expert sources is a productive use of time or a fruitless distraction.
Feb 5, 2026
6 min read
Not getting any takers for your contributed articles and can't figure out why? Sandra and Sarah discuss potential problems and solutions.
Jan 14, 2026
5 min read
We all see the same people appearing in the media over and over again. Here's how to become one of them.
Jan 7, 2026
What's going on when you're getting plenty of interviews but no stories or quotes result? Sandra and Sarah suss out the potential problems and remedies.
Jan 6, 2026
Should shy founders be afraid of PR? Should their communications teams be afraid for them? Sandra and Sarah discuss stress-free strategies.
