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In the hot seat: Are reporter query platforms a bonanza or a dead end?

Mar 12, 2026

In the hot seat: Are reporter query platforms a bonanza or a dead end?

Our questioner wonders if perusing HARO and other plaforms where reporters seek expert sources is a productive use of time or a fruitless distraction.

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In the hot seat: thought leadership that doesn't land

Feb 5, 2026

In the hot seat: thought leadership that doesn't land

Not getting any takers for your contributed articles and can't figure out why? Sandra and Sarah discuss potential problems and solutions.

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In the hot seat: same old experts

Jan 14, 2026

In the hot seat: same old experts

We all see the same people appearing in the media over and over again. Here's how to become one of them.

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In the hot seat: all talk, no coverage

Jan 7, 2026

In the hot seat: all talk, no coverage

What's going on when you're getting plenty of interviews but no stories or quotes result? Sandra and Sarah suss out the potential problems and remedies.

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In the hot seat: shy founders and PR

Jan 6, 2026

In the hot seat: shy founders and PR

Should shy founders be afraid of PR? Should their communications teams be afraid for them? Sandra and Sarah discuss stress-free strategies.

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